Zorpas Bakery

Technology and Innovation - The business incorporates modern bakery art in its operations. - It offers a loyalty program called "My Bakery" through a dedicated mobile application, providing users with unique daily privileges and information on the latest offers. - A "Click & Pick" service is available for convenient online ordering and pickup. Sustainability and Environmental Factors - The company has an "Environmental policy," as indicated by a link in the footer; however, specific details are not provided on this page. Processing and Manufacturing - Zorbas Bakeries combine traditional and modern methods in their bakery and food preparation processes. - They produce a diverse range of items including baked goods, confectionery, cooked meals, salads, sandwiches, and yogurt-based meals. Supply Chain and Logistics - Products are available for delivery through "Foody Delivery" services. - Customers can also use the "Click & Pick" service for in-store collection of online orders. Product Innovation - The business actively introduces new products and meal options, exemplified by their "Καλό Μεσημέρι" (Good Afternoon) campaign, which features varied lunch choices such as yogurt puddings, saganaki eggplants, and meatballs. - They also offer a unique coffee experience through "Coffee Berry," providing a wide array of coffee selections to meet modern consumer preferences. Retail and Foodservice - Zorbas operates a network of bakeries and provides various foodservice options. - Customer engagement is enhanced through the "My Bakery" app, which offers a program of privileges. - Delivery services are facilitated via Foody. Consumer Trends - The product offerings cater to current consumer demands for convenience, healthy options (e.g., yogurt puddings, salads), and diverse meal choices. - The "Coffee Berry" brand addresses the popularity of specialized coffee culture among consumers.