TUS AIR

1. Executive Summary TUS Airways is a Cypriot airline operating from its main hub at Larnaca International Airport (LCA). Its brand identity is built around the motto "The Ultimate Schedule," reflecting a core commitment to providing reliable, convenient, and well-timed flights. The airline positions itself as a regional specialist, focusing on connecting Cyprus with key destinations in the Eastern Mediterranean, primarily Greece and Israel. Its business model is a hybrid/value-focused approach, combining competitive base fares with a range of optional ancillary services, catering to both leisure and business travelers in its niche market. 2. Business Model and Market Positioning TUS Airways operates on a model that blends elements of traditional and low-cost carriers, focusing on value and customer choice. Unbundled Services: The pricing structure is designed to keep base fares competitive. The most basic fare typically includes only a small personal item. All other services are offered as optional add-ons, allowing passengers to pay only for what they need. Ancillary Revenue Focus: A significant portion of its business model relies on ancillary revenue streams. This is evident from the detailed "Fees & Charges" section on their support site, which includes fees for: Checked Baggage Seat Selection Airport Check-in Name Changes Sports Equipment Market Position: TUS Airways is not a global carrier. It is a regional specialist that leverages its geographical location in Cyprus ...