Jet2 holidays

Executive Summary Jet2holidays is a major UK-based tour operator that specializes in providing great value, ATOL-protected package holidays to popular sun, city, and leisure destinations across Europe. The company is the sister company to the award-winning airline Jet2.com. Their core business model is built on bundling flights, accommodation, transfers, and luggage into a single, convenient package. The brand's primary differentiator and marketing focus is trust, reliability, and outstanding customer service, a position reinforced by numerous prestigious awards, including being a multi-year "Which? Recommended Provider". Detailed Business Breakdown 1. Core Business Model & Product Offering Jet2holidays' fundamental product is the package holiday. This is not just a flight and hotel booking; it is a comprehensive travel solution designed for convenience and peace of mind. A standard Jet2holidays package includes: Flights: Return flights on their own airline, Jet2.com, which allows them to control the quality and schedule of the entire travel experience. Accommodation: A wide range of handpicked hotels, apartments, and villas. Transfers: Coach transfers between the destination airport and the accommodation are included as standard. Luggage Allowance: A generous 22kg of checked-in baggage per person is included in the price, a significant value-add compared to many competitors. ATOL Protection: As a UK tour operator, all their package holidays are ATOL protected, meaning customers' money is safe if the company or its suppliers cease trading. Their business model focuses on removing the stress and complexity of booking a holiday by providing everything for a single, transparent price. 2. Key Differentiators & Value Proposition Jet2holidays has successfully set itself apart from a crowded market through several key pillars: "Package holidays you can trust": This is their central brand promise. They heavily promote their numerous awards from trusted sources like Which?, Tripadvisor, and the Institute of Customer Service to build confidence. Vertically Integrated Model: Owning the airline (Jet2.com) that services the holidays gives them end-to-end control over the customer journey, from the airport check-in experience in the UK to the flight and arrival in the resort. This ensures a consistent level of service. Customer-Friendly Inclusions: While other operators may charge extra, Jet2holidays includes a 22kg baggage allowance and transfers as standard, making their pricing transparent and compelling. Resort Flight Check-In®: This is a unique and highly popular service. It allows customers at select hotels to check in their luggage at their hotel on the last day of their holiday. The bags are then securely transported to the airport, leaving the customer free to enjoy their last day luggage-free until they collect their bags at their home airport. In-Resort Customer Helpers: They employ a visible team of uniformed staff in their destination resorts to provide assistance, information, and support to customers during their stay. 3. Target Audience & Market Position Jet2holidays primarily targets the UK leisure travel market. Their core demographic is broad but has a strong focus on: Families: They actively court this market with "Free Child Places," family-focused hotels (e.g., "Family Favourites"), and properties with waterparks and kids' clubs. Couples & Adults: Specialised "Adults Luxe" collections and adults-only hotels cater to this segment. Groups: Their booking engine accommodates group bookings. They are positioned as a "great value" provider rather than a "low-cost/budget" one. The emphasis is on the quality of the holiday and the level of service included for the price, not just the price itself. 4. Specialised Holiday Offerings (Sub-Brands) To cater to different tastes and budgets, Jet2holidays has segmented its offerings into several distinct brands: Indulgent Escapes by Jet2holidays: Their 5-star luxury brand, offering premium hotels, return private transfers, and an enhanced 25kg baggage allowance. VIBE by Jet2holidays: Aimed at a younger, style-conscious demographic. It categorises hotels into four "vibes" (e.g., "Iconic VIBE," "Party VIBE") and focuses on Instagrammable hotels and prime locations. Jet2Villas: Offers package holidays in private villas, which uniquely include car hire as part of the package, alongside the flights and villa stay. Jet2CityBreaks: Focuses on short trips to major European cities like Rome, Prague, and Krakow, including flights and a choice of centrally located hotels. All-Inclusive Holidays: A major part of their portfolio, offering holidays where meals, drinks, and often snacks are included in the price. 5. Operational Footprint Departure Airports: Jet2holidays operates from a wide and growing network of 12 UK airports, including major hubs like London Stansted, Manchester, Birmingham, and Glasgow, as well as key regional airports like Leeds Bradford (their original base), Newcastle, and Bristol. This gives them comprehensive national coverage. Destinations: Their destination portfolio is focused on popular, high-volume leisure routes. This includes the Canary Islands, the Balearic Islands, mainland Spain, Greece, Turkey, Cyprus, Portugal, Croatia, and other Mediterranean hotspots. Conclusion Jet2holidays has built a highly successful and reputable business by focusing relentlessly on the customer experience. Their strategy of combining the convenience of an all-in-one package with the reliability of their own award-winning airline has resonated deeply with UK holidaymakers. By offering tangible benefits like generous luggage allowances and the unique Resort Flight Check-In® service, all under a banner of "trust," they have established themselves as a market leader in the UK package holiday industry.