ENTERPRISE

Vehicle Fleet: The company provides a vast and diverse fleet of vehicles to suit virtually any requirement, categorized as: Cars: Ranging from small, fuel-efficient economy cars to large family saloons and SUVs. Vans: A wide selection of commercial vehicles for personal use (e.g., moving house) or business needs, including small, medium, and large panel vans and Luton box vans. Prestige & Luxury Cars: A premium collection featuring vehicles from high-end marques like BMW, Mercedes-Benz, and Audi for customers seeking a superior driving experience. Target Audience: The rental service caters to a broad audience, including: Leisure and tourism travelers arriving at airports. Local residents needing a temporary replacement vehicle while their own is being repaired. Individuals requiring a larger vehicle for a specific purpose (e.g., a people carrier for a family trip or a van for moving). 2. Key Differentiators & Value Proposition Enterprise has successfully set itself apart from competitors through several key strategies: "We'll Pick You Up®": This is Enterprise's trademark service and a cornerstone of its customer service philosophy. For customers renting from a non-airport "home city" branch, Enterprise offers to collect them from their home or workplace and take them to the branch to complete their rental paperwork and pick up their vehicle. This adds a layer of convenience unmatched by many competitors. Extensive Branch Network: A major strategic advantage is the sheer numbe...